What kind of impression does your business portrait make?
Posted by Gittings Photography on Wed, Jan 04, 2012 @ 12:01 PM
Times have changed since business professionals met potential clients face to face. In today’s global workplace, prospects often attain their first impression of you and your business on a corporate or social website. The quality of your executive portrait sends a subtle yet significant message about you and the standards you’ve set for your business. A professional portrait should be considered an investment in the business you're working so hard to build.
If your professional portrait is being made primarily for publication in a press release, newsletter or program, or for use on a website or business card, a studio setting will provide the most appropriate backdrop. A ‘head and shoulders’ pose with a plain background is best suited for these images, which are typically small and serve primarily to provide a means of personal recognition rather than to convey a particular expertise.
If your portrait is intended for use in a corporate brochure or newsletter or in a larger format on your website, a conference room, library or office setting will reflect more about you and your business. Executives, doctors, educators, musicians, architects, engineers, lawyers and other professionals who are photographed in their professional environment communicate knowledge, proficiency, and warmth.
Does your current online image convey your personality and unique sense of style? Call Gittings for a consultation!